Design Stories has posted a collection of Olympic logos (both Winter and Summer) since 1924.
Looking through the different logos, I’m not a fan of the designs from the 1980s and 1990s. There appears to be no artistic flow and they seem very impersonal.
A trend of full colour stacked logos with the Olympic rings at the bottom is apparent from 1984 onward.
My favourite logos tie in local culture and typography
I don’t even know where to begin with this year’s logo. The rigid numbers make it difficult to make out “2012″ in the mess of type. It is disappointing and takes a major step back in the artistic progression through the years.
Check out all of the logos here.
I grew up in a house where the Olympics was a BIG deal. Not only was it playing on TV in our house 24/7, but we would compete in medal tallies and country ranking to make it even more fun. I have such fond memories of my Mom and Dad barbecuing on summer nights and all five of us snuggling up in our TV room to watch it together.
True Story: I am known in my family for being the 8 year old that cried during the 1992 Barcelona Summer Games closing ceremonies. Apparently I was so devastated that the Olympics were ending that year, that I just burst out crying during the closing credits. Without fail, I am reminded every two years about the “Barcelona incident”. I’ll admit that I still get a bit sad during the closing montage when they show clips of major events. Isn’t that the purpose of those montages?!
Although I won’t be able to watch the 2012 Olympics in person with my parents and sisters, I am so happy for the memories we created over the years.
Gap vintage Olympic tees